I was lucky enough to get to the second week of the Goldmiths' Fair in London last week and again I was blown away by the quality, diversity and creativity on display there.

Photo Credit: www.thegoldsmiths.co.uk

It really got me thinking about our industry and how predictable it has become on one side and how innovative it is on the other. With my office based in London's Hatton Garden, I often feel quite uninspired about the trade. Shop after shop selling real crap, with the exception of a few. The opportunity to turn this into a 'Premier' jewellery shopping area is repidly slipping away. Imagine a world where all the shops on Hatton Garden were like a big version of Goldsmiths' Fair.

Photo Credit: www.thegoldsmiths.co.uk

Every shop run by the jeweller creating wonderful pieces, silversmiths getting the recognition they deserve for the work they do and skill they do it with. It would be mind blowing. It would compete with Bond Street and would be a beacon for creativity, craftsmanship and skill of the kind that the UK was once known for all round the world.

Photo Credit: www.thegoldsmiths.co.uk

Is it a dream, of course it is. I'll tell you why, because you need passion and drive and care and attention to detail and a million other characteristics that are missing from the trade as a whole, but still burn brightly in pockets of the industry. The creative mostly hide out in small workshops dotted around the country, known only by those who seek originality. Even those who only buy at the high luxury end of the market are not buying jewellery that is made with as much passion, originality and creativity as was demonstrated at the this years show.

As an industry, these are the people we need to celebrate, support and showcase! I would like to congratulate all those who took part in the show, wish them the best of luck and speaking for myself at least, tell you that it gives me pride to know and work with some of you.